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  • Image Attribute Guidelines

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Effective web images have three 3 textual attributes:

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Knowing what to use for each can be frustrating, however, so some basic guidelines follow, plus Examples and a note about Usage Rights.

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Titles

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examples
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Examples (back to top)

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Title

USM Nursing Students

Nursing Program

Too vague

Caption

Graduates of USM's Certificate of Advance Study in Nursing have a 98% job placement rate. Click for more info.

Nursing students smiling

Literal description adds nothing to message

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USM Nursing students in the classroom

USM Nursing students are prepared for the work place

Does not actually describe the image

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More effective

Less Effective

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Title

Thermal Image of Retina

ThermalRetina.jpg

Filenames should be avoided

Caption

Biology majors at USM have access to the latest research technology, like the FLIR SC7900 VL thermal imaging camera used to capture this image of the human eye.

Thermal camera image of human eye

Lacks engaging, impactful detail

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Thermal image of human eye taken at USM with FLIR SC7900 VL camera

Eye under microscope

Too vague

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usage
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Usage Rights (back to top)

Always remember to use only images that you have permission to use.

Tip
titleImage BankLibrary

Marketing has created a collection of already approved images which are pre-sized for Slideshow Images.

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