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Effective web images have three attributes:

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Knowing what to use for each can be frustrating, however, so some basic guidelines follow, plus Examples and a note about Usage Rights.

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Note

The alt text attribute is sometimes only visible AFTER a file has been uploaded.

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Examples (back to top)

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Title

USM Nursing Students

Nursing Program

Too vague

Caption

Graduates of USM's Certificate of Advance Study in Nursing have a 98% job placement rate. Click for more info.

Nursing students smiling

Literal description adds nothing to message

Alt Text

USM Nursing students in the classroom

USM Nursing students are prepared for the work place

Does not actually describe the image

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More effective

Less Effective

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Title

Thermal Image of Retina

ThermalRetina.jpg

Filenames should be avoided

Caption

Biology majors at USM have access to the latest research technology, like the FLIR SC7900 VL thermal imaging camera used to capture this image of the human eye.

Thermal camera image of human eye

Lacks engaging, impactful detail

Alt Text

Thermal image of human eye taken at USM with FLIR SC7900 VL camera

Eye under microscope

Too vague

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Usage Rights (back to top)

Always remember to use only images that you have permission to use.

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