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Comment: changed first tip text to specify 'effective image content' to allow room for exceptions.


Thermal image of human eye taken at USM with FLIR SC7900 VL camera
Effective web images have three attributes: Title, Caption and Alternate Text. Knowing what to use for each can be frustrating, however, so some basic guidelines follow, plus a note about Usage Rights. 


Images should always be Effective image content is posted with a specific purpose in mind, rather than simply added for 'variety' or 'color'.