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Comment: changed first tip text to specify 'effective image content' to allow room for exceptions.

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Thermal image of human eye taken at USM with FLIR SC7900 VL camera
Effective web images have three attributes: Title, Caption and Alternate Text. Knowing what to use for each can be frustrating, however, so some basic guidelines follow, plus a note about Usage Rights. 

Note
titleRemember

Images should always be Effective image content is posted with a specific purpose in mind, rather than simply added for 'variety' or 'color'.

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